Visibility at Travel Trade Shows is at risk.
Tourism conferences like WTM London and ITB Berlin offer massive opportunities, but standing out is harder than ever: Brands and individuals increasingly get lost amid thousands of attendees, hundreds of keynotes, endless pre-event emails, and fragmented visitor attention.
01.
EUROPE MARKET KNOWLEDGE
Extensive understanding of the European market, cultural nuances and travel distribution ecosystem
How I help boost your impact at Trade Shows:
02.
FLEXIBLE + RISK-FREE EXPERTISE
Instead of long-term commitments, I offer a focused, conference-specific advice covering trade and B2C marketing
03.
CURATED NETWORKING OPPORTUNITIES
Through my curated network and initiatives I provide access to decision makers and innovators across travel, tech and media
Want to stand out
at the next Travel Trade Show? Let's Connect.
Whether you need on-the-ground expertise, or an outreach strategy that scales beyond trade shows: Let's discuss how we can work together during a free, 30-minutes exploratory call.
FREQUENTLY ASKED QUESTIONS
Do I need a booth at travel trade shows?
Booking a stand at major events like WTM London or ITB Berlin feels vital for global visibility, but a "booth-first" strategy no longer guarantees success. Today, surging visitor numbers, shifting digital habits, and geopolitical uncertainties make relying solely on three days of physical foot traffic a massive risk. With even small trade show booths often costing over €5,000, a traditional approach is highly vulnerable. To protect your investment and maximize ROI, you need an integrated, multi-channel strategy.
For Which Travel Trade Shows do you provide support?
I provide marketing , business development and networking support for most major European tourism industry exhibitions, including WTM London, ITB Berlin, TTG Experience Rimini, BIT Milano.
What's the difference between you and a traditional PR or marketing agency?
Unlike traditional PR and marketing agencies that often demand high monthly retainers and long-term contracts (as an exhibitor I've worked with a few of them), my trade show consulting focuses on high-impact, flexible engagements designed to maximize ROI. Also, standard agencies prioritize general media relations and brand awareness, but frequently lack the specialized expertise in travel distribution, business development or trade marketing necessary to convert exhibit presence into sales. I bridge this gap by integrating strategic marketing with outreach and lead conversion tactics, ensuring your trade show investment delivers tangible business growth, rather than just surface-level visibility.
How else can we cooperate?
I'm always open to discussing new opportunities to cooperate around global events and converences, for example by featuring your ideas and perspectives in my LinkedIn content (you can see here some recent content around ITB Berlin), in the resources I publish (like the AI in Travel Marketing eBook) or by co-organizing networking events alongside major industry events (like the upcoming Catalyst Socials at Cannes Lions). If you have any ideas (also crazy ones!) fill in the form on this page, or send me a message at: tradeshows@em-marketingconsulting.com
Have more questions? Send me an email or connect on LinkedIn.
ABOUT ME
Hi , I'm Edoardo - a former marketing leader at top travel brands and trade show veteran, I lead an advisory business specializing in Brand, Marketing and Commercial Innovation strategy.
In my career I've managed teams and driven multi-million commercial initiatives, working across five European markets with agencies, media partners and global travel brands like Qatar Airways, Booking.com and LinkedIn, and attending industry trade shows as a visitor and exhibitor.
My consulting solutions include trade show advisory for travel & hospitality brands, and fractional business development for startups entering the travel industry. I’m also the author of the strategy playbook ‘AI in Travel Marketing: From Hype to Action’ , speaker and moderator at international tourism events and conferences.
(1)%20(1)_edited_edited.jpg)
