Visibility at Travel Trade Shows is at risk.
Last year, tourism industry events like WTM London or ITB Berlin hosted thousands of attendees and hundreds of keynotes: A massive opportunity, but also a challenge for travel brands and individuals to stand out, between countless pre-event emails, in-platform meeting requests, and fragemented visitor attention.
01.
Europe Market Knowledge
Extensive understanding of the European market, cultural nuances and distribution ecosystem
3 ways I help boost your impact at Trade Shows:
02.
Flexible + Risk-Free Expertise
First-hand strategic and on-the-ground experience developing high-profile B2B and B2C commercial initiatives
03.
Curated Networking Opportunities
Get access to professionals and leaders in travel, tech and media through my events and LinkedIn network
Want to stand out
at the next Travel Trade Show? Let's Connect.
Whether you need on-the-ground expertise, or an outreach strategy that scales beyond trade shows: Let's discuss how we can work together during a free, 30-minutes exploratory call.
FREQUENTLY ASKED QUESTIONS
Do I need a booth at travel trade shows?
While booking a stand at WTM London, ITB Berlin or other major events seems a vital investment for global visibility, it is no longer a guarantee of success. In an era of surging visitor numbers and shifting digital habits, a "booth-first" strategy is increasingly vulnerable -especially as recent global events have shown that travel disruptions can unexpectedly impact physical attendance. With trade show booth costs for even a small stand often exceeding 5,000€, relying solely on three days of foot traffic is risky. To protect your investment and maximize ROI during tourism trade shows, a strategic approach that integrates multiple channels is essential.
For Which Travel Trade Shows do you provide support?
I provide marketing , business development and networking support for most major European tourism industry exhibitions, including WTM London, ITB Berlin, TTG Experience Rimini, BIT Milano.
What's the difference between you and a traditional PR or marketing agency?
Unlike traditional PR and marketing agencies that often demand high monthly retainers and long-term contracts (as an exhibitor I've worked with a few of them), my trade show consulting focuses on high-impact, flexible engagements designed to maximize ROI. Also, standard agencies prioritize general media relations and brand awareness, but frequently lack the specialized expertise in travel distribution, business development or trade marketing necessary to convert exhibit presence into sales. I bridge this gap by integrating strategic marketing with outreach and lead conversion tactics, ensuring your trade show investment delivers tangible business growth rather than just surface-level visibility.
How else can we cooperate?
I'm always open to discussing new opportunities to cooperate around global events and converences, for example by featuring your ideas and perspectives in my LinkedIn content (you can see here some recent content around ITB Berlin), in the resources I publish (like the AI in Travel Marketing eBook) or by co-organizing networking events alongside major industry events (like the upcoming Catalyst Socials at Cannes Lions). If you have any ideas (also crazy ones!) fill in the form on this page, or send me a message at: tradeshows@em-marketingconsulting.com
Have more questions? Send me an email or connect on LinkedIn.
ABOUT ME
Hi , I'm Edoardo - a former marketing leader at top travel brands and trade show veteran, I lead an advisory business specializing in Brand, Marketing and Commercial Innovation strategy.
In my career I've managed teams and driven multi-million commercial initiatives, working across five European markets with agencies, media partners and global travel brands like Qatar Airways, Booking.com and LinkedIn.
I've also attended dozens of travel industry fairs like WTM London and ITB Berlin or TTG Experience and published trade show insights seen by thousands of professionals.
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