Generative AI and Agentic AI have the potential to reshape how marketers engage with travelers. But in this rapidly-changing landscape, separating vision from possible remains hard.
Start leading AI innovation, don't just follow it.
Designed for Hotels, DMOs and Travel Companies, this guide provides perspectives, use cases, and actionable next steps to build a resilient growth strategy in the age of AI.
Some of the topics you'll find in this playbook:
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AI LEADERSHIP: One mindset shift to move from innovation follower to leader
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AI ADOPTION: What surveys are (not) telling us about travelers -and what to watch instead
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AI SEARCH: Why ‘AEO’ and ‘Structured data’ are just half a brand discovery strategy
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CONTENT CREATION WITH AI: Why AI transparency is an opportunity, not a risk
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INNOVATION STRATEGY: A framework to take action on the next big opportunity
"I highly recommend your Playbook: It's full of insights and really thought-provoking."
G.D. - Marketing Director of a 14-Hotel Group
FREQUENTLY ASKED QUESTIONS
Who is this Playbook for?
The Playbook AI in Travel Marketing: Future-Proofing Your Brand is built for travel, hospitality, and destination marketing (DMO) leaders looking to cut through the AI hype and confidently implement a resilient growth strategy. Whether you want to drive adoption, position yourself as an internal AI expert, or scale your business, this resource delivers actionable, real-world guidance: From navigating agentic distribution and modern SEO to accelerating content creation and anticipating AI risks with confidence.
How many travelers use AI today?
The rapid adoption of conversational AI tools, such as ChatGPT, Gemini and Perplexity, is reshaping how users seek information; Naturally, travelers are also turning to conversational search engines to find travel-related information - but to what extent? How many travelers use AI purely for inspiration ? How many travelers use AI for itinerary planning? And how many travelers actually use AI to book a trip? In this Playbook I'm evaluating various datapoints and providing alternative signals to assess where AI adoption is headed.
What are the best use cases of agentic AI in travel marketing?
The most widely cited use-cases of AI tools associated with agentic AI in travel marketing usually include AI chatbots, for example chatbots on a destination website helping travelers get inspiration for their trip. In this Playbook you'll find more use cases and insights helping leaders critically evaluate what’s agentic AI, what isn't, and more. Have you observed a great example of agentic AI in the Travel Industry? Send it to me and I'd be happy to consider it for the final version.
What is AEO?
AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization), are terms coined recently to define a set of experimental techniques meant to replace SEO (Search Engine Optimization) in an ‘AI-first’ world. GEO and AEO became very popular in the circles of digital marketers lately, although some experts remain skeptical on their individual impact. In this Playbook you'll find out why a brand discoverability strategy in travel requires a more comprehensive approach.
ABOUT THE AUTHOR
Edoardo Monetti is an independent travel industry consultant and certified global marketer with almost two decades of experience driving growth and innovation.
His past assignments include leadership roles at top travel and distribution brands, and high-profile collaborations with Big Tech, directly contributing to award-winning initiatives and commercial actions driving up to seven-figure business impact.
Today as a strategic growth partner he works with travel industry stakeholders, brands and startups, with a strong focus on strategic marketing, commercial innovation and international partnerships. He is also the author of the playbook ‘AI in Travel Marketing: From Hype to Action’, as well as speaker and moderator at international Travel and Tech conferences.
