AI and generative AI have the potential to reshape how marketers engage with travelers. But in this rapidly-changing landscape saturated with bold predictions, separating vision from possible remains challenging.
According to one study, only 12% of marketers were able to demonstrate clear ROI of AI initiatives. How do you cut through the AI noise and focus on what will bring real value to your business?
Download my FREE Playbook for:
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3 Key Areas that leaders and marketers in Travel & Hospitality should watch and influence
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Fresh data and insights from trusted sources like McKinsey, SKIFT, Amadeus and more
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A 4-step Framework for a more informed decision-making about implementing AI in your organization
ABOUT THE AUTHOR
Edoardo Monetti is a certified professional and travel industry expert with 20 years marketing, commercial and leadership experience in 5 countries, including assignments at top Travel brands managing 7-figure initiatives, and cooperations in Big Tech driving 6-figure contracts.
As the founder of EM Consulting, advisor and mentor, he specializes in the areas of brand, marketing and commercial innovation strategy, partnering with leaders and entrepreneurs in travel, hospitality and traveltech.
He is also the author of resources like the Playbook ‘AI in Travel Marketing: From Hype to Action’ and the ‘2026 Travel Predictions’, and attends all major global tourism events like ITB Berlin and WTM London.