Last updated: October 2025
Available in: English, French, Italian
AI and generative AI have the potential to reshape how marketers engage with travelers.
But in this rapidly-changing landscape saturated with bold predictions, separating vision from possible remains challenging: According to one study, only 12% of marketers were able to demonstrate clear ROI of AI initiatives.
How do you cut through the AI noise and focus on what will bring real value to your business?
Download my FREE Playbook for:
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3 Key Areas that leaders and marketers in Travel & Hospitality should watch and influence
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Fresh data and insights from trusted sources like McKinsey, SKIFT, Amadeus and more
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Real-world use cases of AI in Hospitality, Tourism and Travel
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A 4-step Framework for a more informed decision-making about implementing AI in your organization
"AI has the potential to change how demand and offer will meet -but it will never change why people travel."
ABOUT ME
Hi, I'm Edoardo - as a certified marketing professional, passionate innovator and ex- travel/tech leader, I specialize in marketing and commercial innovation consulting and insights.
In my career across five countries I’ve overseen multi-million marketing initiatives and achieved record commercial targets, working with global brands like Booking.com, Qatar Airways and LinkedIn and obtaining professional certifications.
Today I also mentor traveltech entrepreneurs, publish resources like the playbook AI in Travel Marketing or the 2026 Travel Trends and attend events like ITB Berlin and WTM London.