ABOUT ME
Hi, I'm Edoardo - a certified marketer, travel industry expert and passionate innovator, previously marketing and commercial leader at top travel/tech brands.
My journey as a marketer started when I was twenty, co-founded a website and drove its traffic from zero to millions of views (when SEO was alchemy and "going viral" only happened via word of mouth...)
Later in my corporate career I've held various management roles working with travel industry leaders like Qatar Airways and Booking.com, partnered with big tech companies like LinkedIn.com and cooperated with top-tier brands like BBC.com, Kayak, Skyscanner and FC Bayern Munich.
In these roles I've been awarded for breaking 6-figure commercial records, driven up to 7-figure marketing actions, and contributed to achieving up to 9-figure revenue targets, leading talented teams and driving innovation.
I've also earned professional certifications in the areas of tourism, marketing and advertising from industry-leading institutions like ESSEC Business School, IATA, Amadeus, Google and Meta.
Along my journey I found the time to experience the world, visiting 45+ countries and living in 7 different cities, strengthening my understanding of what really makes people travel.
From high-altitude trekking in the Andes and safaris in Africa, to business class travel and Michelin-starred dining in London, I've been lucky to experience some of the most extraordinary places.
Building on my learnings as a freelance- and corporate marketer, entrepreneur and traveler, I've launched an advisory business specializing in marketing and commercial innovation strategy.
Inspired by the belief that real innovation starts with finding new ways to connect the dots, I help leaders and entrepreneurs in the travel industry accelerate commercial impact through custom journeys and proprietary frameworks, like my 4-dimensional Traveler Journey Audit.
I also mentor traveltech startups, publish resources like my most recent ebook AI in Travel Marketing and attend global events like ITB Berlin and WTM London.
"My definition of innovation? It's about finding new ways to connect the dots."