My Story
I'm an experienced Marketing Professional, TravelTech Mentor, and owner of EM Marketing & Strategy Consulting, specializing in helping Tourism and Hospitality companies unlock value and stand out, by combining a 360° Tourism Industry Perspective, Certified Marketing Skills and a Traveler POV.



My journey as a marketer began when I was 20 years old and created from scratch my first brand and website, driving it from zero to millions of views.
Later in my career I helped industry leaders like Qatar Airways and Booking.com tell their story and sell their products, cooperating with global partners like BBC and LinkedIn.com, leading talented teams towards reaching 9-figures targets and driving marketing initiatives generating millions in revenue.
In the meantime I've lived in 5 countries and traveled to 45+, experiencing the world of tourism and hospitality from a traveler and guest point of view: From traveling 4,000 km through Peru and Bolivia, to snorkeling with mantas in Maldives, from fine dining at London’s Michelin-starred restaurants to flying world’s Best Business Class.
Today, I combine 15+ years experience as a marketer, traveler and guest to help Tourism & Hospitality brands and organizations unlock value and stand out, with strategic insights and traveler-centric inspiration.