

My journey as a marketer began when I was 20 and designed my first brand and marketing strategy from scratch, driving a website's traffic from zero to millions of views.
Later in my career I've worked and cooperated with industry leaders like Qatar Airways, Booking.com and LinkedIn.com, helping them reduce inefficiencies, develop new markets and attract more customers, while partnering with top-tier agencies and partners like BBC.com, Kayak, Skyscanner and FC Bayern Munich.
Across these roles I've managed up to 7-figure budgets and driven a broad range of brand, marketing and distribution initiatives with global impact and generating millions of dollars in revenue; I was awarded for breaking sales records and led talented teams with 9-figure targets; And I've earned top certifications in Tourism and Marketing from IATA, ESSEC Business School, Google and META.


Meanwhile, as I traveled to 45+ countries, staying at 100's of accommodations and joining dozens of tours worldwide, I was gaining extensive first-hand insights into guest and traveler experience: From hiking at 4,000mt altitude in Peru and Bolivia, to snorkeling with mantas in Maldives, from fine dining at London’s Michelin-starred restaurants to flying world’s Best Business Class.
Today as an experienced marketer, mentor and strategy advisor I combine client-, agency- and customer-side perspective to help Tourism & Hospitality companies solve common industry challenges and stand out with their brand, marketing and distribution.