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Edoardo Monetti at the META Beach in Cannes during the Cannes Lions

ABOUT ME

Hi, I'm Edoardo - from entrepreneurship to leadership roles at top travel / tech brands, my global journey has been all about marketing, travel and innovation. 

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It all started when I was twenty, co-founded a website and scaled its traffic from zero to millions of views -when SEO was alchemy and "going viral" only happened via word of mouth.

Later in my corporate career I've held various management roles working with travel industry leaders like Qatar Airways and Booking.com, partnered with big tech companies like LinkedIn.com and cooperated with top-tier brands like BBC.com, Kayak, Skyscanner and FC Bayern Munich.

In these roles I've been awarded for breaking 6-figure commercial records, driven up to 7-figure marketing actions, and contributed to achieving up to 9-figure revenue targets, leading talented teams and driving innovation.

​I've also earned professional certifications in the areas of tourism, marketing and advertising from industry-leading institutions like ESSEC Business School, IATA, Amadeus, Google and Meta.

Marketing Campaign and event around the Qatar Airways A350 inaugural flight to Zurich, Switzerland
Edoardo Monetti as a Marketing Manager for Qatar Airways during a stadium activation

Along my journey I made the time to experience the world, visiting 45+ countries and living in 7 different cities, strengthening my understanding of what really makes people travel.

 

From high-altitude trekking in the Andes and safaris in Africa, to business class travel and Michelin-starred dining in London, I've been lucky to experience some of the most extraordinary places.

Building on my learnings as a freelance- and corporate marketer, entrepreneur and traveler, I've built an international advisory business specializing in marketing and commercial innovation strategy: I partner with leaders, mentor travel/tech entrepreneurs and publish resources, about marketing and innovation in Tourism.

Today I'm based in the South of France -where international tourism meets some of the world's finest hospitality- and strategically located to attend Europe's major tourism trade shows like ITB Berlin, WTM London and global marketing events like Cannes Lions.

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"My definition of innovation? It's about finding new ways to connect the dots."

More about me

Edoardo Monetti is a certified professional and travel industry expert with 20 years marketing, commercial and leadership experience, including assignments with top travel/tech brands.



As the founder of EM Consulting and as a mentor, he specializes in brand, marketing and commercial innovation advice and insights for leaders and entrepreneurs. He is also the author of resources like the eBook AI in Travel Marketing and attends global industry events like ITB Berlin and WTM London.

My Certifications

© 2026 EM Marketing & Commercial Innovation Consulting 
VAT: FR 20935122424

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