My Story
I'm an experienced Marketing Professional, TravelTech Mentor, and owner of EM Marketing & Strategy Consulting, specializing in helping Tourism and Hospitality companies unlock value and stand out, by combining a 360° Tourism Industry Perspective, Certified Marketing Skills and a Traveler POV.
My journey as a marketer began when I was 20 and designed my first brand and marketing strategy from scratch, driving a website from zero to millions of views.
In my career I've helped industry leaders like Qatar Airways, Booking.com and LinkedIn.com reduce inefficiencies, develop new business and attract more customers, working with top-tier distribution and media partners like BBC.com, Kayak, Skyscanner and FC Bayern Munich.
In these roles I've driven marketing initiatives generating millions of dollars in revenue, was awarded for breaking sales records and led talented teams with 9-figure targets, while earning top certifications in Tourism and Marketing by IATA, ESSEC Business School, Google and META.
Meanwhile as I was traveling to 45+ countries, staying at 100's of accommodations and joining dozens of tours worldwide, I was gaining extensive first-hand insights into guest and traveler experience: From hiking at 4,000mt altitude in Peru and Bolivia, to snorkeling with mantas in Maldives, from fine dining at London’s Michelin-starred restaurants to flying world’s Best Business Class.
Today as an Advisor I combine 15+ years brand-, distribution- and customer-side perspective to help Tourism & Hospitality companies and organizations connect the dots and stand out offering solutions to common challenges, tailored guidance and genuine insights.
