Projects in Tourism and Hospitality
See how I've helped global brands, independent businesses and organizations -from Hospitality, to Destinations, to OTAs and beyond - unlock value, reach new customers and improve efficiency.
Hospitality
Various clients
From an independent 150-room Aparthotel to Luxury Hotel Brands, I've cooperated with and provided strategic advice to hoteliers, marketers and leaders on several areas, including:
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Refinement of Brand Positioning
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Development of existing and new Social Media Channels
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Co-Marketing initiatives and international collaborations
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Development of Digital Direct Channel
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Guidelines on Content Creation
Global OTA
Booking.com
With over 28M accommodations listed, Booking.com is one of world's leading OTAs.
I've driven B2B and B2C Marketing projects with global impact, including:
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Go-to-Market of partner-facing solutions for short-term rental properties and hotels
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Coordination of Copywriting and Visual work for Booking.com's Super Bowl 2023 Commercial
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Governance of brand strategic initiatives, from RFP to briefing until coordination of work with external agencies
Destinations
Various Clients
I've cooperated with and provided strategic advice to Tourism Boards, DMOs and their agencies to help increase awareness of regions and international destinations abroad, via initiatives such as:
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Refinement of Brand Positioning
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Co-marketing initiatives and cooperations
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Traveler Journey Audit using a proprietary framework
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Creation of content that generated up to 100,000 organic impressions on Google and 25,000 organic views on social media
Airline industry
Qatar Airways
Qatar Airways was nominated 8 times World's Best Airline and is renowned for its luxury products and world-class hospitality.
I've helped the airline increase awareness and drive more customers with Brand, Marketing and e-commerce initiatives, such as:
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Cooperations with Luxury Hotel Brands and Tourism Boards
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Events at Embassies or Airports, such as the ceremony welcoming the A350 inaugural flight to Zurich, Switzerland
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Concept and execution of a digital marketing campaign generating up to $1 Million in sales
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Steering of FC Bayern Munich partnership in Central Europe, including Stadium activations and Media Events
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Collaborations with Media Partners such as Travel Metasearch, Affiliate Networks, Blogs, Influencers
LinkedIn.com
Various clients
I've advised international brands on their Marketing Strategy, Advertising Campaigns and LinkedIn Content Strategy:
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Nominated #1 Sales rep in EMEA by LinkedIn for the largest international campaign sold ($150,000+)
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Helped Samsung Electronics grow their LinkedIn followers from 0 to 35,000
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Created LinkedIn Thought Leadership content generating up to 25,000 organic views
TravelTech
Various startups
As a mentor I'm contributing to the development of TravelTech platforms, including an Artificial Intelligence-based platform helping small- and medium-sized businesses in the Tours & Experience sector save time and boost sales, by replying to customer inquiries in 100+ languages, manage bookings and boost sales.
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Refinement of features and product-market fit with a specific focus on Tours & Experience providers (Bicycle rentals, Motorboat and Yacht rental and more)
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Go-to-market strategy
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Promotional marketing concepts
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Business Development
