ABOUT ME
Hi, I'm Edoardo - as a certified marketer, passionate innovator and former leader in travel/tech, I've built an advisory business specializing in marketing and commercial innovation strategy.
Along my journey I've been awarded for breaking 6-figure sales records, driven up to 7-figure marketing actions and contributed to achieving up to 9-figure commercial targets; I've held management roles and worked with global brands like Booking.com, Qatar Airways and LinkedIn, leading talented teams and obtaining professional certifications.
Today I advise other leaders and entrepreneurs on how to accelerate commercial impact; I also mentor traveltech startups, publish resources like my most recent ebook AI in Travel Marketing and attend global events like ITB Berlin and WTM London.
"Edoardo contributed to double-digit growth of our online direct sales channel in the region.”
Snr. Manager at Qatar Airways
MY APPROACH
"Innovation starts with finding new ways to connect the dots."
Starting from this key principle, I've developed guided sessions, ready-to-use frameworks and curate fresh insights helping commercial leaders innovate their marketing, brand and distribution to accelerate commercial impact. Some examples?
My "Expand the Pie approach" , the proprietary "Content Impact+" and "4-dimensional Traveler Journey Audit" frameworks.
My Projects
I've driven multi-million dollar initiatives for global brands and helped local companies grow their international impact.
How we can work together
I've partnered with business owners and leaders, coached high-performing teams and mentored entrepreneurs, bridging cultures, languages and skillsets.
Strategic Guidance
Whether you're considering to refresh your company's brand, want to grow direct bookings or develop a new commercial channel, my sessions are designed to provide clarity, inspire with fresh perspectives and equip you with actionable frameworks.
Project Leadership
As a temporary Project- or Travel Vertical Lead I support larger organizations on driving complex initiatives in the areas of marketing, brand or innovation, onboarding quickly and cooperating confidently with stakeholders and agencies.
Mentorship
For startups or vendors entering the Tourism & Hospitality industry for the first time, I provide guidance from product-market fit to gtm strategy and pitch, connecting them with potential industry partners to validate their products.
