AI TRANSPARENCY POLICY 

AI is transforming the way businesses and large organizations interact with their customers: From AI chatbots and AI-generated marketing content, to automated emails to clients and prospects, 17% of companies are piloting or experimenting with AI in their sales and marketing, a recent study by McKinsey says.

 

While the automation of repetitive tasks helps me and my advisory business stay competitive on a global level, my top priority remains creating meaningful, human-centered connections with my readers, prospects and customers.​

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That's why I voluntarily chose to develop and introduce a series of measures ensuring that my interlocutors are always informed on the way I use generative AI to create content. These include an AI transparency policy that classifies all the content I produce -from LinkedIn posts to emails- into three categories:

 

• Not AI-generated: At least 80% of the content was created by a human, the rest was either created or optimized using AI
   

• Enhanced with AI: At least 50% of the content was created by a human, the rest was either created or improved using AI (Emails translated into different languages often fall into this category).
   

• AI-generated: ~100% of the content was AI-generated (Example: A fully automated email reply)

 

This policy will be gradually rolled out across all my social media and communication channels. 

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If you have any questions, or feedback, please do get in touch: 
​ai-transparency@em-marketingconsulting.com​