My Keynotes & Travel Trade Show Participations
OCT
7
TOURISM INNOVATION SUMMIT 2026
Sevilla (Spain)
📍 FIBES , Palacio de Exposiciones y Congresos
PANEL: Who will own growth tomorrow? Marketing, Product or Leadership?
Growth in travel is no longer linear. Customer acquisition costs continue to rise, product cycles are accelerating, and AI is reshaping how travellers discover and engage with brands. In this new environment, traditional growth playbooks are being challenged. Who is really responsible for driving growth today? Is it marketing, through brand building and demand generation? Product, through innovation and customer experience? Or leadership, through vision, culture and strategic execution?
JUL 2
AZURTECH SUMMER
Sophia Antipolis (France)
📍 SKEMA Business School, Valbonne
KEYNOTE: AI in Tourism: Future-Proofing your Brand
'AI is transforming travel’ - Or is it? Starting with four possible scenarios that the global travel industry could be facing in the age of AI, this session focuses on what every hotel and travel company can start doing today to protect demand and stay relevant in times of disruptive innovation. Will agentic commerce eventually reshape the customer journey? Are traditional websites going to become obsolete? And what will be the role of a brand in a world of LLM-filtered results and zero-click search? While the future gets written, learning how to separate ‘signal’ from ‘noise’ is key. Participants will leave this session armed with perspectives from global leaders, fresh industry data, and one practical framework to start leading through innovation -not just reacting to it.
ABOUT ME
Edoardo Monetti is a certified professional and travel marketing expert with 20 years of global experience across supply, distribution, and advertising. His past assignments include senior roles at top travel brands and collaborations in Big Tech, directly contributing to award-winning commercial actions and initiatives driving up to 7-figure business impact.
Today as an independent consultant and fractional execution partner he works with a variety of tourism industry stakeholders, brands and entrepreneurs, with a strong focus on strategic marketing, commercial innovation and international partnerships.
He is also the author of insights and resources like the playbook ‘AI in Travel Marketing: From Hype to Action’ , as well as speaker and moderator at international Travel and Tech conferences.
My top tourism conferences insights, strategies and tips
