ABOUT ME
Hi, I'm Edoardo - as a certified marketing professional and ex- travel/tech leader, I specialize in marketing and commercial innovation consulting and insights.
In my career I’ve worked in 5 countries in Europe, overseen multi-million marketing and commercial actions and earned several certifications, working with top brands like Booking.com and Qatar Airways.
I’m also the author of resources like the AI in Travel Marketing Playbook and regularly attend events like ITB Berlin and WTM London.
"Edoardo contributed to double-digit growth of our online direct sales channel in the region.”
Snr. Manager at Qatar Airways
Get the advice you need at ITB Berlin
Trade shows are big, your time is precious. Here's how I help destinations, independent hotels and tour companies grow their brand and accelerate commercial impact:
> 360° AUDITS
Get a full assessment of your brand’s online presence and commercial impact with my 4-Dimensional Traveler Journey Audit.
> GUIDED JOURNEYS
Build a solid marketing and distribution strategy, or develop a new brand proposition with my custom strategy sessions.
> NEW COOPERATIONS
I connect you with a curated network of media partners and innovators across Europe -commission-free and before ITB Berlin starts.
Tips for ITB visitors
Whether you're visiting ITB Berlin for the first time or not, here are some networking tips and mistakes to avoid:
THINK BEYOND THE EVENT
Start engaging with your audience and building momentum at least 1-2 months before the event -for example with a content strategy on LinkedIn (use the official ITB logo and assets for maximum impact).
MAKE TIME FOR THE UNEXPECTED
Having a clear, structured agenda and objectives before the trade show starts is key -but don't forget spontaneous interactions! Some of my best learnings and business leads came from unexpected encounters.
DRESS COMFORTABLY
First-time visitors often ask me: "What's the dress code at ITB Berlin?". My answer: comfort wins over style! Don't underestimate the scale of the event: I've walked up to 15km in one day! Make sure to wear comfortable shoes and make yourself familiar with the floorplan.
ITB Berlin 2025 Highlights
Other Frequently Asked Questions for ITB Berlin visitors
Who's attending ITB Berlin?
Last year, the ITB conference in Berlin hosted 5,800 exhibitors and 100,000 participants from 190 countries! The list of exhibitors includes Tourism Boards, Hotels & Accommodations, Travel companies, Technology providers and startups. Visitors generally include buyers, content creators, students and more.
Is there a networking app included in the ITB Berlin ticket?
Yes, the standard Visitor ticket at ITB Berlin includes access to the Match & Meet platform that allows to search for people and companies and send meeting requests.
Is there free wifi at ITB Berlin?
Yes, there’s a free wifi connection at ITB Berlin -but in my experience, wifi connections at big trade shows are unreliable due to high volumes of people using it. Always have a plan B, like your phone’s hotspot (or paper business cards).
On which days is it best to visit ITB Berlin?
ITB Berlin this year takes place on 3-5 March 2026. Usually the first two days are the busiest ones, packed with conferences, stand activations and meetings -while the last day is usually quieter. Choosing when to attend really depends on what you're looking for: More action, or a more relaxed atmosphere?
More about me
Edoardo Monetti is a certified marketer and travel industry expert with 20+ years marketing, commercial and leadership experience, including assignments with top travel/tech brands.
With his advisory company EM Consulting and as a mentor, he specializes in Marketing and Commercial Innovation Strategy, publishing resources like the Playbook 'AI in Travel Marketing: From Hype to Action' and attending global events like ITB Berlin and WTM London.
My Certifications
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