ABOUT ME
In my career I've been awarded for breaking 6-figure sales records, driven up to 7-figure marketing actions and contributed to achieving up to 9-figure commercial targets. I've held marketing and commercial management roles and worked with global brands like Booking.com, Qatar Airways and LinkedIn, leading talented teams and obtaining professional certifications.
"My definition of innovation? It's about finding new ways to connect the dots."
Book a quick intro chat at ITB Berlin to learn how I can help accelerate commercial impact
Get genuine insights
Cutting through the 'innovation chaos' is hard: I research and curate no-nonsense insights, facilitating cross-industry inspiration.
Solve commercial challenges
My 360°Audits, Guided journeys and frameworks helped leaders build solid direct channel strategies, re-fine propositions and more.
Explore new cooperations
I connect innovative ideas with forward-thinking destinations, travel companies and hotels.
Pro Tips for ITB Berlin
I've attended ITB Berlin and many other trade shows, either as an exhibitor or visitor. Here are some strategies and networking tips:
Think beyond the event
Whether you're an exhibitor or buyer, having an impact during big trade shows is getting hard. Start engaging with your audience and building momentum at least 1-2 months before the event -for example with a content strategy on LinkedIn (check out the official ITB Berlin logo and assets for your posts).
Make time for the unexpected
Having a clear, structured agenda and objectives before the trade show starts is key -but don't forget spontaneous interactions!
Some of my best learnings and business leads came from meetings I hadn't even planned, or from unexpected encounters.
Dress Comfortably
First-time visitors often ask me: "What's the dress code at ITB Berlin?". My answer: comfort wins over style!
Don't underestimate the scale of the exhibition grounds: I've walked up to 15km in one day! Make sure to wear comfortable shoes and make yourself familiar with the floorplan.
My ITB Berlin Highlights
Other Frequently Asked Questions about ITB Berlin
Who's attending ITB Berlin?
Last year, the ITB conference in Berlin hosted 5,800 exhibitors and 100,000 participants from 190 countries! The list of exhibitors includes Tourism Boards, Hotels & Accommodations, Travel companies, Technology providers and startups. Visitors generally include buyers, content creators, students and more.
Is there a networking app included in the standard ITB Berlin ticket?
Yes, the standard Visitor ticket at ITB Berlin includes access to the Match & Meet platform that allows to search people and companies and schedule meetings with them.
Is there free wifi at ITB Berlin?
Yes, there’s a free wifi connection at ITB Berlin -but in my experience, wifi connections at big trade shows are unreliable due to high volumes of people using it. Always have a plan B, like your phone’s hotspot (or paper business cards).
On which days should I visit ITB Berlin?
ITB Berlin this year takes place on 3-5 March 2026. Usually the first two days are the busiest ones, packed with conferences, stand activations and meetings -while the last day is usually quieter. Choosing when to attend really depends on what you're looking for: More action, or a more relaxed atmosphere?