HOTELS DESTINATIONS EXPERIENCE PROVIDERS
Discover how customers see and engage with your brand online
Travelers today consult on average 277 sources before booking a trip. Understanding how they perceive your brand or company across every touch point is key.
My 4-Dimensional Audit™ is a powerful diagnostic tool designed for leaders and marketers in Tourism & Hospitality who need quick, actionable insights to inform their growth strategy, for example to boost online visibility abroad, or are planning complex projects, like a website re-design.
Key Benefits of an Audit
Get a 360° perspective
Online presence isn't just about SEO. My Audit covers your company's key online touch points from mulitple angles, combining commercial, customer experience and distribution perspective to provide a truly holistic assessment.
Save money and time
Running an Audit before embarking on a complex project avoids wasting precious time and budget -especially when you are missing in-house skills or are working with an external agency for the first time.
Insights you can action
An Audit provides clear recommendations across 4 key dimensions that can be actioned by yourself, your team or included into a briefing for an external agency.
Frequently Asked Questions
Why do I need to Audit my online presence?
As the rules of marketing and distribution are changing, showing up isn't enough -you need to stand out.
Whether you want to become more visible abroad, get more direct bookings or re-design your website -you need a holistic understanding of how guests and travelers see and interact with your brand before taking action.
Who is this for?
My Framework is designed for leaders and marketers of independent or emerging Tourism & Hospitality businesses and organizations like: DMOs, Boutique Hotels, Tour and Activity providers and related.
What will I get with an Audit?
With a 5-Dimensional Audit you'll get:
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A 1-5 score across four key dimensions to compare vs. industry average
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An extensive list of gaps and opportunities
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A prioritized action plan for your in-house team or external agency
How long does it take to complete an Audit?
Depending on your company size, an Audit might take between 1-3 weeks to complete.
How much does an Audit cost?
The cost is based on the hours of work and depends on various factors, for example the amount and complexity of online channels to be audited. During a complimentary, 30-mins call, I'll provide a free, non-binding cost estimate.
Will you also help me execute the recommendations?
By default, I do not execute any recommendation included in my audits (like social media, website etc.)
However, for an extra fee I can support on project management, from project sizing to delivery, working with internal stakeholders and external agencies wherever needed.
About me
My name is Edoardo Monetti and as a strategy advisor with 15+ years of global experience in marketing, distribution and commercial innovation, I help tourism and hospitality companies transform Marketing into their strongest asset.
In addition to providing strategic guidance and project leadership to reach existing goals, I specialize in finding and unlocking growth at the intersection of marketing, distribution and customer experience.
Some of my favorite approaches, like "Expand the pie" or "Everything can be marketing", combine commercial best practices with innovative marketing techniques, and helped travel and hospitality companies reach a broad range of goals: From increasing direct bookings, to becoming more visible abroad.
