Let's meet at WTM London
If you're a Destination, Hospitality or Travel Company looking for new collaborations and ways to stand out, here's how I can help:
-
360° Audit of your online channels and traveler journey
-
Step-by-step guidance to develop a solid marketing or distribution strategy
-
Support on implementing AI solutions to accelerate content creation
As an experienced client- , agency-side marketer and consultant, I’ve managed budgets from $5k to $1M+ working with partners across the entire tourism industry.
Learn more about me, or send me a meeting request.
My WTM Insider Tips
Whether you're an industry veteran or attending WTM London for the first time, these Pro tips will help you get the most out of your visit:
1. Think beyond the event
Attending global exhibitions like WTM or ITB Berlin, whether as a visitor or an exhibitor, has taught me one key lesson: standing out requires more than just a booth or a badge. To truly make an impact, start engaging with your audience and building momentum with other channels one to two months before the event even begins.
2. Plan your visit (but let it surprise you, too!)
Last year, WTM London hosted 4,000 exhibitors and 46,000 participants. In 2025, it will be even bigger.
Whether you're heading to WTM London 2025 to chase new business leads or dive into the latest tourism trends, make sure you go in with clear objectives and a solid agenda of meetings and conferences you want to attend. Allow some time for the unexpected, too: Sometimes, the best deals start from informal interactions!
3. Dress comfortably
People attending for the first time often ask me: What's the dress code at WTM London? Especially if you're a visitor, comfort wins over style. The scale of the exhibition grounds is massive (last year I've walked 20km+ over just two days!), so make sure to wear comfortable shoes and make yourself familiar with the floorplan.
Follow me on LinkedIn for more tips, or get in touch to get advice on planning your channel or content strategy around WTM.
"Global travel has reached new record high levels in 2024"
Other Frequently Asked Questions
Who's attending WTM London?
The list of exhibitors at the World Travel Market in London usually includes Tourism Boards, Hotels & Accommodations, Travel companies, Technology providers, startups and other suppliers from all over the world. Visitors generally include buyers, other suppliers, content creators and many more profiles connected to the travel industry.
Is there a free networking app included in the standard WTM London ticket?
No, unlike other events, buying a Visitor ticket at WTM London does not grant access to a platform to schedule meetings with exhibitors. The best opportunity to network and find new leads at WTM London is during the “Power Hour” at the beginning of each exhibition day, or by reaching out in advance through other channels.
Is there free wifi at WTM London?
Yes, there’s a free wifi connection at WTM London -unfortunately, in my experience the connection isn’t always working due to high volumes of people using it. Therefore, it’s always best to have a plan B, like using your phone’s hotspot.
On which days should I visit WTM London?
The WTM London takes place on 4-6 November 2025. If attending all three days is not an option, you'll need to choose the days that suit you best. I usually start by arranging my schedule around the conference program, then schedule my meetings around that. In my experience, the last day is when attendees leave earlier to catch their flights, so if I have to choose, I tend to prioritize the first two days of the exhibition.
About Me
My name is Edoardo Monetti and I’m an experienced marketer, mentor and founder of an agile consulting company specialized in marketing and commercial innovation in Travel and Hospitality.
In my career I've driven initiatives with global reach across marketing, brand and distribution and managed up to 7-figure budgets, working with industry leaders like Booking.com and Qatar Airways, cooperating with top-tier partners in tourism, media and advertising and earning several professional certifications.
By combining global insights, fresh perspectives and practical frameworks like my 4-dimensional Customer Journey Audit® or the “Expand the Pie” approach, I help leaders achieve common industry goals and unlock growth beyond Marketing, to stand out in a competitive market.
